For Employers

The benefit that makes people stay

When a senior engineer becomes a new parent, the next 90 days decide whether they come back or quietly start interviewing. Cooings changes that math.

Cooings doula providing in-home postpartum care
500+families served
20+insurance networks
4.9average rating
14 daysto go live

Supporting families from these trusted healthcare and fertility networks

Carrot FertilityKaiser PermanenteMavenProgynyAnthemMedi-CalCarrot FertilityKaiser PermanenteMavenProgynyAnthemMedi-CalCarrot FertilityKaiser PermanenteMavenProgynyAnthemMedi-CalCarrot FertilityKaiser PermanenteMavenProgynyAnthemMedi-Cal
The business case

Not another wellness perk

Ping pong tables don't retain new parents. Professional postpartum care does. Here's what the data says.

50%

Lower turnover

Companies with comprehensive family benefits see up to 50% lower turnover among new parents. The cost of replacing a senior employee is 1.5–2x their salary.

Maven Clinic Workplace Report, 2024
91%

Would recommend

Of employees who used employer-sponsored doula care, 91% said it positively influenced their decision to stay at the company through the first year postpartum.

Carrot Fertility Benefits Survey, 2024
6:1

ROI ratio

Every dollar invested in postpartum support returns $6 in reduced turnover, fewer short-term disability claims, and faster return-to-work timelines.

Deloitte Family Benefits Analysis
How it works

Live in two weeks, not two quarters

No procurement cycle. No IT tickets. One agreement, one account manager, and your employees get concierge-level care.

Doula providing professional postpartum care
Step 01

Discovery call

We learn about your workforce demographics, existing benefits stack, and what success looks like for your team. 30 minutes.

Step 02

Custom proposal

Within 48 hours, you receive a tailored benefits package with pricing, coverage details, and an implementation timeline.

Step 03

Sign & launch

One MSA. We set up a branded enrollment page and announce to your team. Employees can book their first consultation the same week.

Step 04

Ongoing support

Quarterly utilization reports, employee satisfaction data, and a dedicated account manager who knows your company by name.

What's included

Full-spectrum care, one partner

Live-in postpartum doula24/7 golden month care — newborn support, meals, household help
Birth doula supportPrenatal planning through delivery and follow-up
IBCLC lactation consultationBoard-certified, in-home or virtual
Overnight newborn careSleep support so parents can recover
Fertility doula supportIVF and IUI accompaniment and emotional support

Coverage & integrations

We plug into the benefits platforms your company already uses, so there's nothing new for HR to manage.

In-network with

Carrot Fertility
Progyny
Maven Clinic
Kaiser Permanente
Anthem / Blue Cross
Medi-Cal

Also compatible with FSA, HSA, and custom employer reimbursement. Direct billing available.

Service areas

Los AngelesBay AreaSacramentoSan DiegoOrange CountySeattleNew York CityChicago
Adding Cooings to our benefits package was the easiest decision we made all year. Three employees used the service in Q1 — all three came back from leave early and raving about the experience. That kind of ROI doesn't need a spreadsheet.
VP of People, Series C Healthtech450 employees, Bay Area
Get Started

Add Doula Care to Your Benefits

Tell us about your company and we'll put together a custom proposal within 1 business day.

Our partnerships team responds within 1 business day.

FAQ

Questions from HR teams

Everything your benefits team needs to know before saying yes.

Talk to our team

We offer direct billing through your existing benefits platform (Carrot, Progyny, Maven, etc.) or invoice your company directly. Employees never see a bill — the benefit is seamless from their perspective. We also support FSA/HSA reimbursement for employees who prefer that route.

Get started with care today!

Whether you're exploring care options for a loved one or need assistance with any questions, we're here to help.