Asian Heritage of Maternity Care Now Trending in the U.S.

For centuries, Asia has valued the postpartum period (坐月子/Sitting-the-month) as a sacred transition, supported by meals, rest, gentle treatments, and emotional healing. These traditions regard caring for mothers as the foundation of caring for families.

In this gap, Asian-inspired postpartum practices are emerging as a powerful trend. Families are increasingly drawn to care that blends cultural heritage with scientific healing, offering both comfort and professional expertise.

At Cooings, we deliver the only comprehensive postpartum care model in the U.S., rooted in Asian tradition and reinforced with modern clinical standards. We provide freshly prepared meals, continuous support, and trusted guidance, redefining what postpartum care in America can and should be.

Lack of postpartum care in the US

Mandy Major, owner of Major Care, a virtual postpartum doula service based in the US, has noticed a lack of postpartum education in her country.

“We have a lack of systematic postpartum here within our health care system,” Major said. “We have a go-go, hyper-productive, hyper-independent culture, but we also don’t have paid leave.”

“As an American woman who has given birth 4 times and been booted immediately out of the hospital expected to figure it all out on my own, I can undoubtedly say had this been an option, it may have changed my whole mothering experiences!!” one person said.

“I returned to work 2 weeks postpartum in America,” another mother wrote. “I never felt that I was able to fully bond with my child.”

‘I feel like I’m losing a family member’

The month of confinement came to an end for Richard last April. In Richard’s YouTube video, Chan holds Levi one last time and passes him back to his mother as she put her shoes on to leave.

Richard’s eyes begin to fill with tears, surprising herself at her emotional reaction.

“I feel like I’m losing a family member,” she says as the door slowly closes behind Chan, according to the video.

Even after the confinement experience, Chan remains close with Richard’s family, stopping by for lunch occasionally and still giving baby advice.

“If I have another baby, I would love to have it in Canada with my family, but I want Carol to come with me if I do!” Richard said in a video chat later, smiling. “I can’t imagine going through this again without her.”

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